Directing Duo rubberband. Channel AI, Fashion and the Future in their Latest Short Film
SHOWstudio: “Taking heed of what a hot topic AI has become, directing duo rubberband. – represented by SMUGGLER – have based the entire premise of their latest film ChatFOS around the technology. Armed with a title that’s as self explanatory as the film’s concept, the short takes aim at the extremes that exist on both…
Why Ogilvy Made a Weirdly Hilarious Ad for A Staten Island Realtor
Ad Age: “The thought was, ‘Can we use our day jobs to actually improve his core business?’ We both loved the notion of using Ogilvy and Smuggler’s resources to do for Tony what we do for giant companies. Rather than try to emulate his social media—you can’t improve on perfection—the idea was to have the…
Marmite Gets Saucy in New Spot Aimed at Freshers
Creative Review: “The ad by Guy Shelmerdine brings back memories of Flat Eric, the classic Levi’s mascot, as the ad’s puppet heroes are shown trying out Marmite to a remix of Giraffage’s electro track, Workout. It all quickly takes a suggestive turn as the song encourages the duo to ‘push that’, ‘grab that’, ‘stroke that’…
Jordan Firstman Tells Robert Pattinson What It’s Like to Be Gay and Relevant
Interview: “Jordan Firstman is in his movie star era. The 32-year-old writer and comedian got famous by posting during lockdown, mostly in the form of impressions and character sketches on his Instagram page. But talent that big can’t be contained to an iPhone screen, which led Firstman, who was getting bored of social media fame…
Jordan Firstman Could Never Have Written Rotting in the Sun’s Jordan Firstman
Vanity Fair: “Given a summer marked by more chaste and sanitized queer content, Rotting in the Sun, which premieres theatrically September 8 and streams on Mubi September 15, stands out as a raw and real portrait of actual gay culture.”
Volkswagen’s Stylish New Ad Features a Woman Who Can’t Get Comfortable (Almost) Anywhere
Ad Age: “Product as gateway to chronic problems—not the most traditional path, but a fun one if you get the humorous tone right. And this latest Volkswagen spot from Johannes Leonardo and Smuggler director Bjorn Rühmann has just the right level of hyperbole and playfulness to work wonderfully. In it, we meet a woman who,…
Taylors’ Caffeinated Chorus
Shots: “Created by Lucky Generals, and directed by Björn Rühmann through SMUGGLER, this uplifting musical treat is a joyful concoction of tongue-in-cheek choreography, playful character design and questionable rhymes (mammalian lactation, anyone?), emphasising the inclusive nature of the brand and the difference it makes when your beverage is created with family care and attention.”
‘Messi Meets America’ Gets Trailer & Premiere Date On Apple TV+
Deadline: “Lionel Messi‘s journey in Major League Soccer (MLS) and Inter Miami CF is the subject of Messi Meets America, the new docuseries at Apple TV+. A trailer dropped giving a sneak peek of the six-part documentary event that will premiere on October 11 with three episodes. Messi Meets America is executive-produced by Tim Pastore, Patrick…
Sandy Hook Promise’s Dark Comedy
Shots: “Directed by Henry-Alex Rubin through SMUGGLER, the spot sees famous comedians such as Billy Eichner, Wanda Sykes, Margaret Cho, Caitlin Reilly, Rachel Bloom, Jay Pharoah and more making opening jokes at a live comedy show. At the end of the film, the rug is pulled to reveal that the quotes were real statements made…
Omar Apollo ‘Ice Slippin’ by rubberband.
Promonews: “Directing duo rubberband. tap into a notion of mortality for US soulman Omar Apollo’s super-visceral promo for Ice Slippin. The video is a dazzling multi-format video, featuring a wide variety of footage, from live-action performance through to vintage animation and home-video snapshots. And at the core is the fully committed performance of Apollo –…