Paramount Hires ‘King’s Speech’ Director to Helm Ad Promoting UEFA Champions League to NFL Fans

The Hollywood Reporter: “The campaign directed by Tom Hooper, features the tagline “Nobody Watches Like U.S.” and celebrates the fact that Americans watch their favorite UEFA teams in the middle of the day of the middle of the week. The spot sees fans singing the UCL anthem while sneaking a watch of the game in…

Lionel Messi Docuseries Gets Premiere Date At Apple TV+ & Teaser Trailer

Deadline: “Messi’s World Cup: The Rise of a Legend, Apple TV+‘s four-part docuseries, follows football great Lionel Messi‘s sensational career. The streamer released the teaser trailer for the series from SMUGGLER Entertainment which premieres globally on February 21. The series follows the career of the eight-time Ballon d’Or winner through five FIFA World Cup appearances…

Inside Montefiore’s Magical Holiday Ad About a Boy’s Epic Flight of Imagination

Ad Age: “Montefiore Einstein’s 2023 holiday ad, from agency Alto and director Tom Hooper, deftly frames medical advancement as a portal to childhood wonder—through the story of a boy with cerebral palsy whose use of eye tracking technology unlocks a world of imagination.”

Amplifying the Cult Fame of Staten Island Realtor Tony B

Little Black Book: “The aspirational ad came to be after Ogilvy’s North America president and chief creative officer, Chris Beresford-Hill, found Tony B’s Instagram account. In love with the character and authenticity of the realtor, he quickly got SMUGGLER director Randy Krallman (also a fan of Tony’s Instagram) on board and the result was a…

Directing Duo rubberband. Channel AI, Fashion and the Future in their Latest Short Film

SHOWstudio: “Taking heed of what a hot topic AI has become, directing duo rubberband. – represented by SMUGGLER – have based the entire premise of their latest film ChatFOS around the technology. Armed with a title that’s as self explanatory as the film’s concept, the short takes aim at the extremes that exist on both…

Behind Coca-Cola’s Move to Feature Multiple Brands in an Ad Inspired by ‘The Bear’

Ad Age: “The ad, called “The New Guy,” debuts today. It was created by Majority and WPP’s dedicated Coke agency Open X, in collaboration with Christopher Storer, the creator and showrunner for FX and Hulu’s acclaimed television series “The Bear.” The ad was inspired by that show’s season two episode “Fishes,” which featured a chaotic…

Sampha’s Mind-Bending New Music Video Plays with Space and Time

Creative Review: “When it came to creating the music video for Can’t Go Back, Sampha enlisted the help of SMUGGLER director Saad Moosajee. The brief was rooted in “magical realism”, with spirits, impressions, time, and portals all featuring prominently in the director’s initial inspirations. “While I began by thinking of this with examples in the…

Keke Palmer and Google Show ‘100% Pure Love’ to Black-Owned Businesses

Adweek: “In the music-video-styled film, directed by Andre Muir and produced by Google Brand Studio, Palmer channels house music legend Crystal Waters by singing a rendition of the latter’s 1994 hit, “100% Pure Love,” with lyrics changed to ‘100% Black-Owned.’”

Director Antoneta Alamat Kusijanović Sees the Humanity in Fashion

W Magazine: “We tried to anchor the fashion into an actual situation where a woman would be wearing that look. The yellow dress that Stane wears at the holiday party is clearly not something this character would choose to wear—you can tell that it has been chosen for her. That dress speaks to the mentality…

Volkswagen’s Stylish New Ad Features a Woman Who Can’t Get Comfortable (Almost) Anywhere

Ad Age: “Product as gateway to chronic problems—not the most traditional path, but a fun one if you get the humorous tone right. And this latest Volkswagen spot from Johannes Leonardo and Smuggler director Bjorn Rühmann has just the right level of hyperbole and playfulness to work wonderfully. In it, we meet a woman who,…

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