The Way I See It: Henry-Alex Rubin

Shots: “From early gonzo hits like Whopper Freakout to politically charged work for Sandy Hook Promise, SMUGGLER director Henry-Alex Rubin has parlayed his documentarian’s eye into authentic spots that don’t just win gongs (Emmys, Oscar nominations and more) but seek to bring about real change. He tells Selena Schleh about why he makes ads for…

Into the Library with Jaron Albertin

Little Black Book: “SMUGGLER director chats to LBB’s Addison Capper about shooting in -18°C, chronicling the career of Spike Lee, and capturing the empty streets of Central London.”

Producer of Messi ‘Rise of a Legend’ Explains How He Captured World Cup Run Behind the Scenes

The Athletic: “The world watched Lionel Messi win his first World Cup in 2022, but a new Apple TV+ docuseries produced by SMUGGLER provides a never-before-seen look at the triumphant journey in intimate detail. The four-part series, “Messi’s World Cup: Rise of a Legend,” chronicles Messi’s life story leading up to and through the 2022 World Cup…

Watch Budweiser’s Super Bowl Commercial with Clydesdales and a Yellow Lab

Ad Age: “‘Old-School Delivery’ stars a real-life Bud wholesaler and uses a familiar dog-Clydesdale combo. Directed by Henry Alex Rubin, the spot marks the 46th appearance by the Clydesdales in a Bud Super Bowl ad.”

Behind Coca-Cola’s Move to Feature Multiple Brands in an Ad Inspired by ‘The Bear’

Ad Age: “The ad, called “The New Guy,” debuts today. It was created by Majority and WPP’s dedicated Coke agency Open X, in collaboration with Christopher Storer, the creator and showrunner for FX and Hulu’s acclaimed television series “The Bear.” The ad was inspired by that show’s season two episode “Fishes,” which featured a chaotic…

The British Arrows Announces 2024 Award-Winners

Little Black Book: Tom Hooper wins the The Frank Budgen Director Award for Reckitt, Vanish, Me, My Autism & I made for Havas London by SMUGGLER, Whitehouse Post, The Post Arm, 750mph and Soundtree Music.

SMUGGLER is Ad Age’s 2024 Production Company of the Year

Ad Age: For its consistently top-notch work across a number of directors, subjects and styles, SMUGGLER has been named Ad Age’s Production Company of the Year for 2024. It’s the company’s fifth straight year in the top three, but its first No. 1 finish since 2020. The list of SMUGGLER’s 2023 spots would make any…

2 Minutes With … Adam Morse, Who’s Blind, and Directed Google’s Big Game Spot

Muse by Clio: “‘Javier in Frame,’ produced by SMUGGLER, won rave reviews for depicting how Google’s Guided Frame technology helps blind people like the spot’s titular Javier snap photos with their smartphones.”

Paramount Hires ‘King’s Speech’ Director to Helm Ad Promoting UEFA Champions League to NFL Fans

The Hollywood Reporter: “The campaign directed by Tom Hooper, features the tagline “Nobody Watches Like U.S.” and celebrates the fact that Americans watch their favorite UEFA teams in the middle of the day of the middle of the week. The spot sees fans singing the UCL anthem while sneaking a watch of the game in…

Lionel Messi Docuseries Gets Premiere Date At Apple TV+ & Teaser Trailer

Deadline: “Messi’s World Cup: The Rise of a Legend, Apple TV+‘s four-part docuseries, follows football great Lionel Messi‘s sensational career. The streamer released the teaser trailer for the series from SMUGGLER Entertainment which premieres globally on February 21. The series follows the career of the eight-time Ballon d’Or winner through five FIFA World Cup appearances…

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