Omar Apollo ‘Ice Slippin’ by rubberband.

Featured, Press, UK, US

Promonews: “Directing duo rubberband. tap into a notion of mortality for US soulman Omar Apollo’s super-visceral promo for Ice Slippin. The video is a dazzling multi-format video, featuring a wide variety of footage, from live-action performance through to vintage animation and home-video snapshots. And at the core is the fully committed performance of Apollo – and it’s surely no coincidence that he exudes physical beauty like the modern version of his namesake Greek God. It’s a tour de force of creativity, and has a poignant, lingering feel that doesn’t quite let up after viewing. A masterclass of music video creativity, anchored by an emotive performance and inspired production techniques.”

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Buffalo Wild Wings Welcomes a Talking Winged Buffalo

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