Enter C Prinz’s world. The multi-hyphenate artist and self-taught filmmaker brings a visceral emotionality and layered narrative to everything she does. She distills concepts to their essence creating deeply impactful and resonant films defined by her confidence, poise and clarity of vision.
C Prinz has quickly defined her otherworldly aesthetic into a category unto herself. With a background in dance and choreography, she has a profound understanding of the expressive potential of the human form and harnesses the power of emotions through the intricate language of movement. As a director, she skillfully wields this captivating force, defying boundaries and shaping narratives that bear the unmistakable mark of her artistry.
She stopped the world in its tracks with her award-winning music video for Doechii “Crazy”. It smacked the audience in the face with its brashness, bravado, originality and explosive energy. She takes bold creative swings, fully committing, without compromise. The music video’s success is a testament to her vision and dogged pursuit of excellence. “Crazy” received multiple recognitions including Raindance Best Music Video, 1.4 Gold Award for Best Dance Music Video, Ciclope Award, and UKMVA for Best Choreography Video, in addition to being a SXSW Official Selection and Best of the Year Vimeo Staff Pick.
In addition to her award-winning music videos, C Prinz has collaborated with some of the most celebrated brands and agencies in the world. Most recently, she worked with Nike on a Global campaign, exploring the contemporary women’s fitness renaissance in everyday life.
Other notable work includes “More Is Made By The Many“ for Hennessy with Droga5, “L’interdit Thrill Hunters” for Givenchy, NYFW23 Film “How’s My Driving?” for Elena Velez, “Happier Than Ever” for Billie Eilish x Spotify, and others.
It’s rare to come across a voice as arresting as C Prinz’s. Whether she’s helming a commercial, or music video, creative directing a runway show, or choreographing a global tour, there’s an undeniable aesthetic throughline and worldview that emanates and demands attention.