DraftKings “The Kevinverse”
Weetabix “Big Day”
Uber Eats “Showdown”
Starburst “Vertical Salon”
Capsule “The Man Who Never Changed”
JBL “Convenience Store Hold Up”
Hertz “Cleaned Out”
Simba “Made For Peace”
Guy Shelmerdine is a versatile director, adroit in comedy, character, performance, with a distinctive visual style. He started his career at Cliff Freeman & Partners where he honed his appreciation for the craft of advertising, before blazing his path as a filmmaker. He joined SMUGGLER after winning Best New Director at Cannes and has since built an original and distinctive body of work.
He has helmed award-winning spots for clients across categories collaborating with the world’s best agencies. His Starburst “Vertical” campaign won a Cannes Bronze Lion, along with a D&AD Pencil, and four Golds at The One Show, while “Big Day” for Weetabix earned a Bronze Lion at Cannes and two Golds at the Clios. Other notable award winning projects include work for Hertz and Volkswagen with adam&eveDDB and JBL with BBH.
Recent notable work includes his series of spots for UberEats featuring Lil Nas X and Elton John, showcasing Guy’s eye for art direction and production design, his Wayne’s World homage aired during the Super Bowl and the iconic Star Wars vs. Star Trek showdown featuring Patrick Stewart and Mark Hamill. Additionally, his series of spots for SiriusXM featured a star-studded ensemble of Kevin Hart, Dave Grohl, LL Cool J, Brett Favre, among others, highlighting Shelmerdine’s comedic touch.
Guy refuses to be categorized as a traditional dialogue comedy director, always elevating the work through his eye for design, casting, camera awareness and technical prowess. He’s a storyteller and problem solver who builds worlds from the ground up, always evolving as a filmmaker.