Strangers Find Themselves Lucky in Love in the British Lottery’s Romcom Christmas Ad

Featured, Press, UK, US

Muse by Clio: Backed by great storytelling from director Tom Hooper, this “Christmas Love Story” scores by sweetly fusing classic romance themes with, well, greed. Who doesn’t want to find true love? Who doesn’t want to win the lottery? The concept clicks. Hooper uses a light touch and low-key realism to build emotional engagement and deliver, quite literally, a satisfying payoff.

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Director Fiona Jane Burgess Learns to Love Her Failures

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