AD AGE: Directed By SMUGGLER’s Henry-Alex Rubin, Dove’s Deepfake Move Warns Of Toxic Influencers In A New Self-Esteem Campaign Made With Ogilvy

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“A powerful new campaign from Ogilvy takes pairs of mothers and teenage daughters and aims to open the moms’ eyes to the kind of content their daughters are consuming online. In the documentary-style film, directed by Henry-Alex Rubin of SMUGGLER, the moms and daughters sit down, apparently to watch some clips of influencers. The girls start by claiming that social media has had a positive impact on them, but then the film starts rolling.”

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