Behind Coca-Cola’s Move to Feature Multiple Brands in an Ad Inspired by ‘The Bear’

Featured, Press, UK, US

Ad Age: “The ad, called “The New Guy,” debuts today. It was created by Majority and WPP’s dedicated Coke agency Open X, in collaboration with Christopher Storer, the creator and showrunner for FX and Hulu’s acclaimed television series “The Bear.” The ad was inspired by that show’s season two episode “Fishes,” which featured a chaotic Berzatto family gathering.”

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Lionel Messi Docuseries Gets Premiere Date At Apple TV+ & Teaser Trailer

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