Amplifying the Cult Fame of Staten Island Realtor Tony B

Featured, Press, UK, US

Little Black Book: “The aspirational ad came to be after Ogilvy’s North America president and chief creative officer, Chris Beresford-Hill, found Tony B’s Instagram account. In love with the character and authenticity of the realtor, he quickly got SMUGGLER director Randy Krallman (also a fan of Tony’s Instagram) on board and the result was a two-minute spot that promotes Island Wide Realty, Staten Island itself and Tony’s other favourite local businesses with an off-beat sense of humour.”

Next Up

Director Antoneta Alamat Kusijanović Sees the Humanity in Fashion

W Magazine: “We tried to anchor the fashion into an actual situation where a woman would be wearing that look. The yellow dress that Stane wears at the holiday party is clearly not something this character would choose to wear—you can tell that it has been chosen for her. That dress speaks to the mentality…