Apple’s ‘Relax, It’s iPhone’ Campaign Rolls On, Very Slowly, With a Pumpkin-Hauling Tractor Driver

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Ad Age: “As sleek and modern as most of its product demos are, Apple does like to dip into the dusty realm of Westerns once in a while. This time, we see a tractor driver hauling an enormous pumpkin across an even more enormous expanse of wasteland. The old Ludacris track “Two Miles an Hour” plays, as we watch our hero—not going much faster than that—make his way down an endless dirt track toward a mountain range. The spot was made in-house at Apple and directed by Ivan Zacharias at SMUGGLER.”

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