adidas “House Party”
Nima is an acclaimed film, commercial, and music video director. He began his filmmaking career in London’s alternative art scene where he and his friends created The Imaginary Tennis Club, an artistic collective dedicated to making provocative, multimedia work. The collective established the Millers Terrace art gallery in East London where Nima directed segmented videos for a variety of rising UK artists. His passion for music, and experience in filmmaking, spurred him to pursue a solo career as a commercial, music video, and feature director.
Nima found breakout success with his music video for Hot Chip’s “Over & Over,” followed by groundbreaking music videos for artists including Lily Allen, Santigold, Chromeo, Flight of the Conchords, and Mark Ronson. After his string of hits, Nima was awarded Best Director at the UKVMAs, and soon after, launched his commercial career immediately working with iconic brands such as Samsung, BBC, and adidas, to name a few.
His genre-defining “House Party” spot for adidas celebrated the brand’s 60th anniversary and featured some of the biggest names across the entertainment and sports industries including Missy Elliot, Kevin Garnett, Run DMC, David Beckham, Katy Perry, and other industry idols. The commercial became an instant classic and won Silver at Cannes.
His success in directing music videos and commercials led him to working in Hollywood. His debut feature Project X was released by Warner Bros with Todd Phillips producing and starring Miles Teller which grossed over $100M worldwide. He then went on to direct American Ultra for Lionsgate, starring Jesse Eisenberg and Kristen Stewart.
In the world of TV, Nima most recently directed the second block of Guy Ritchie’s Netflix series The Gentlemen set to debut in 2024 as well as the season opener of HBO’s Warrior. He’s helmed multiple episodes of Gangs of London season two, and a block of Amazon’s teen drama The Wilds. Nima also directed the pilot episode of Apple TV+’s Little America: “The Rock”, written by Kumail Nanjiani and Emily Gordon, about an Iranian-American family living in Yonkers, NY pursuing a simple universal dream.
As a filmmaker, Nima is committed to making fresh, new, inventive work. His bold style of filmmaking and carefully crafted storytelling is exciting, relevant, and pushes genres across the commercial, film, and TV landscape.