American Express “Gold”
Mobile Mini “Wayne”
State Street “Buried Treasure”
SEAT “Arrival Armored Vehicle”
California Lotto “Scratchers”
Real-life brothers Tom and Charlie Guard not only share the same bloodline, they also have a kindred outlook on the world. While attending Cambridge University, the siblings discovered that their like-minded view of human nature and flair for visual storytelling would allow them to create compelling stories. Their first joint project was a science fiction short film about an office supply revolt led by a demonic photocopier. The film went on to win a BAFTA award and was a true signal of their success to come.
The Guard Brothers have since directed three internationally acclaimed short films. Their short film “Inside Out” is featured on the DVD Cinema 16, a collection of the best British shorts, placing their work on par with directors such as Ridley Scott and Christopher Nolan. James Christopher of The Times describes the short as “ten of the most accomplished minutes of film [he has] ever seen.” DreamWorks released their first feature length film, The Uninvited.
The Guard Brothers began directing commercials helming campaigns for Xbox, Sony PlayStation, Nike, Nokia, and Stella Artois. Some of the brothers’ most celebrated work includes their collaboration with Audi, a client with whom they’ve had a longstanding relationship. Their most revered Audi spot “Prom”aired during the Super Bowl and was ranked among the most popular of the night on the USA Today Ad Meter. The spot’s success shows that above all else, good storytelling always wins.
Their work has been celebrated on many top advertising lists, and has garnered top prize at numerous industry award programs. Continuing on an inspired pace, they have helmed projects for Chevy, GM, Miller Lite, Nissan, and Infiniti. Recent notable work includes the brooding campaign for SEAT out of adam&eveDDB featuring the percussive score of the late Johan Johansson, the quirky and relatable depiction of the joys of fatherhood in “Lucky Guy” for Hyundai, and the story of life and wanderlust for Amex.
The Guard Brothers have consistently demonstrated their dexterity, cinematic scope, and cohesion as teammates and filmmakers helming some of the most iconic campaigns for the world’s largest brands. They’re natural storytellers always tapping into a human truth with the raw ability to distill a scene to its emotional core.
Their work spans from the melancholic to the jocular, and flourishes at every step.