TJX “The TJX Effect”

Filip Engstrom

Swedish director Filip Engstrom prides himself on creating visually arresting yet genuinely human commercials and films. With roots in short films, children’s programming, and puppetry for Swedish television, he has developed a distinctive and innovative approach to filmmaking, creating his trademark personal style. By combining traditional storytelling techniques with new methods of production and ever-evolving visual effects technologies, Engstrom enhances his stories with a refreshing perspective, always finding innovative solutions tailored to client’s needs.

Engstrom has worked with some of the most recognized clients in the world including Google, Target, TJX, Servpro, Samsung, American Express, KitchenAid, LG, Playstation and Toyota, to name a few. His spots have gone on to receive numerous accolades including several Clio awards for Nextel “Ants”and Playstation “Murals”. Filip’s AMF “The Caterpillar” won the Visual Effects Society award for Outstanding Animated Character, sharing the stage with James Cameron’s Avatar. His film “Color Changes Everything” for Target was nominated for an Outstanding Commercial Emmy, one of the highest honors in the commercial world. Filip’s recent work for Servpro “There’s a Pro For That” is an adrenaline-fuelled and gripping film bursting with irony and humor. 

Filip approaches his life and his work with fresh eyes, curiosity and optimism. You can feel his fascination with filmmaking and enthusiasm on screen. He’s a technician and craftsman always finding practical solutions to CG problems, creating his unique whimsical style without sacrificing the human touch. He’s living proof you can have fun and create amazing work in the process.