Ad Council “Love Has No Labels”
Writer and director Andre Muir is the son of Jamaican immigrants, born in Chicago, and now based in Brooklyn, NY. He crafts stories from the ground up with an emotional honesty and layered aesthetic expression. He skillfully builds worlds unfolding with nuance and subtext often with cultural commentary at the core, regardless of genre.
His award-winning short film 4 Corners examines gun violence employing a direct and observational visual language that becomes increasingly participatory as the film unfolds. 4 Corners won the Audience Award at the Chicago International Film Festival and the Best Short Film at the DC International Film Festival, while also winning the Short Film Grand Jury Prize at the MIFF, among others. 4 Corners made its online premiere on Directors Library.
Muir has quickly emerged as a go-to filmmaker and music video collaborator for some of the industry’s most original musicians. His music video “Truffles” for Mick Jenkins is about the hypocritical transformation of Black suburbia, inspired by the photography of Larry Sultan and William Eggleston and the artwork of Eric Fischl. The film was screened at SXSW and also shortlisted for Music Video of the Year at the shots Awards.
Muir directed a powerful film for AdCouncil and R/GA’s ‘Love Has No Labels’ campaign with The George Floyd Memorial Foundation, featuring George Floyd’s sister, as part of a collection of films that showcase how acts of love can drive inclusion and justice. The films premiered at the Cannes Lions, and Muir’s seven minute version of the film “The Gentle Giant” was released on Hulu.
Commercially, Andre’s latest work “Essential Stories” for Apple TV+ paints a portrait of professor, journalist, and cinema-lover Jelani Cobb whose recently curated film collection celebrates the contemporary Black filmmaking landscape. This level of informed, nuanced styling has led Andre to work with other leading agencies, such as 72andSunny and The Martin Agency, to name a few.
Andre Muir has won and been nominated for numerous awards including AICP Awards, 1.4 Awards, and Booooooom TV’s Best Short of the Year, to name a few. Andre was also part of the SHOOT New Directors Showcase and shots Black Directors Showcase. Most recently, Andre was selected as a recipient of the Sundance Institute’s inaugural Uprise Grant Fund for his screenplay The Predicament, a satire of America’s prison-industrial-complex. He was also selected as one of the Sundance Institute’s annual Screenwriters Intensive fellows.